For those looking for short run label solutions, digital technologies have always been attractive. Both toner and inkjet solutions have long heralded a digital revolution, but whilst it is now commonplace, it can never replace analogue technologies, only enhance and improve it. That’s why at Industrial Inkjet (IIJ) we like to refer to a digital evolution instead. Hybrid technologies are now in vogue, but are they really the ideal solution and the answer to all applications? As with everything, it depends on your circumstances. There are several things to consider: