In September 2019 IIJ attended the 40th LabelExpo Europe in Brussels. IIJ has historically exhibited our Print Engine concept in the “digital” hall alongside stand-alone digital press manufacturers. This time we decided to try something a little different.
Label Expo – IIJ stand 2019By creating a true Digital Label Module allowing for easy addition of inkjet printing to an analogue press, IIJ could show amongst the analogue equipment suppliers, offering a “bolt on” accessory to their product, ideal for hybrid label printing. On display alongside the hardware were some fantastic labels, printed by IIJ customers. Demonstrating the power of hybrid label printing these were produced using IIJ ColourPrint systems in line with flexo white, varnish, cold foil, hot foil and die cut. These samples were received well and viewed as being the right quality for the market.
IIJ – Digital Label ModuleOver the four days of the
show, the Digital Label Module concept was presented on both IIJ’s booth in
hall 6 and Konica Minolta’s booth in Hall 8 and was very well received. The
idea of a cost-effective compact inkjet module really worked for many label
converters who could see the value in utilising existing equipment together
with the IIJ system. The most common comment being “How do you make a colour
unit so small?”. Visitors from around 50 countries worldwide expressed an
interest in IIJ products, many registering their interest in IIJ’s show offer.
It looks like it could be the most successful LabelExpo ever for IIJ and we
expect some sales from it in the next few months.
In addition, IIJ’s
long-time partner companies Focus Label Machinery Ltd and Mühlbauer showed live
demonstrations of machines equipped with IIJ’s compact print modules. UK based Focus
showed high opacity white inkjet using a MonoPrint 212iW system in line with
high quality ColourPrint 232HiQ system along with Flexo and die cut on their
d-Flex printer. German security printer Mühlbauer demonstrated their RFID
printing system, the PL Light, fitted with an IIJ MonoPrint 149 HiQ variable
data printer. This machine can handle either roll to roll RFID labels or
individually fed swing tags. From these two companies we are also expecting
some orders for sales opportunities they have generated at LabelExpo.
We want to thank all of the visitors that came to see us last week in Brussels and look forward to working with you in the future.
Finally – it’s not too late to register your interest in our Digital Label Module. Simply click on the link and complete your details: https://www.industrialij.com/2019/09/22/labelexpo-2019/
