Article on Info Trends
May 3, 2016
One good way of gauging a vendor’s marketing spend for a trade show is to see how much show floor space it has. Over the years, InfoTrends has measured booth size for shows like Graph Expo, Print, and drupa. With drupa 2016 less than a month away, we decided to repeat the exercise. This is how it works: we take measurements from the show floor map (in this case, the interactive drupa 2016 one at www.drupa.com). Then wherever possible we confirm this ranking through public statements or private confirmations from the exhibitors. We do our best to rank this as accurately as possible, but keep in mind that these are InfoTrends’ calculations, not official numbers. The drupa organizers do not publish a list of top vendors by booth size.
So here are the results for drupa 2016 (with history back to 2008):
For many years Heidelberg has been the largest exhibitor, but from 2008 until now their presence has shrunken from two halls to part of one (Hall 1, where they will share space with MasterWork, Polar-Mohr, Steinemann, and Stora Enso). For drupa 2016, the largest exhibitor is HP, which will occupy all of Hall 17 (a total of 6,200 square meters). The third largest exhibitor is Landa, whose 3,000 square meter space in Hall 9 is more than twice the size of the space it occupied at drupa 2012. Next is Canon, followed by Kodak, Konica Minolta, Xerox, KBA, Komori, and Bobst. Three other companies just missed the top ten: Agfa, Muller Martini, and Ricoh. At number ten, Bobst makes a reappearance after dropping out of the top ten in 2012. Six companies made the top ten list for each year that InfoTrends has measured it (2008, 2012, and 2016). These are HP, Heidelberg, Canon, Kodak, Xerox, and KBA.